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Our Values & Rules
Villagers’ weaving used to carry many complex human values, predominantly non-commercial. Today, recognizing fair economic value is a precondition for keeping traditional weaving alive.
But money alone cannot keep its soul alive. Hence today, our key rules and values are grounded in the many components of authenticity and equity. Equity in remunerations, in working with Nature, in the sharing of knowledge. Authenticity in silkworm varieties, honestly natural dye materials, traditional work processes and devices, authentic weaving techniques and designs. Organic standards apply throughout.
Ultimately it is not just ‘fair trade’ and ‘organic’ rules that our weavers embrace – these are encompassed in the cultural pride and sense of excellence that feed their happiness, producing in turn happiness for our customer friends.
Our deepest, perhaps philosophical, value, is the weaving of beauty that speaks to the soul and senses. We celebrate the grassroots elegance of natural-and-cultural creativity.